New Research Reveals 5 Clear Messages for Health Professionals on Effective Climate Communication

By path2positive

In November, ecoAmerica, Climate for Health's parent organization, released its latest research report, Let’s Talk Climate: Messages to Motivate Americans. Along with Lake Research Partners, ASO Communications, and the Natural Resources Defense Council, ecoAmerica developed market-tested messages designed to engage Americans on climate solutions.
 
This research revealed five clear communication themes that highlight the connections between health and climate change. These 5 messages are:
 
1. Be cautious about listing impacts of climate on health. Avoid strong or scary visual language, and list only one or two health impacts. Too many causes people to detach from or to dislike the message.

2. People can visualize the difference between energy sources that pollute the air and ones that don’t.

3. Pairing health and severe weather effects from climate change was less effective because it focused too much on the problem.

4. Healthcare professionals reject oppositional messaging about “radical environmentalists and Washington politicians.” They responded positively to collective rather than individual solutions.

5. Be slightly more convincing to Americans who are currently in the “opposition” audience because climate change is more polarizing.
 
The report goes on to describe several thematic messages designed to help leaders in various fields to engage members of their “tribes.” To learn more specific language techniques for the health sector, download the report today.

 


Subscribe

Stay connected and get updates from Blessed Tomorrow.

Subscribe

You May Also Like

August 3, 2020

Although the recent swell of a global pandemic and exposure of the deep-rooted heinous incidents of police brutality have incited protests, triggered a wave of...

Read More

July 30, 2020

On a recent Let’s Talk Climate episode, I sat down with Surili Patel from the American Public Health Association (APHA) to discuss one of their...

Read More

July 27, 2020

Health professionals have an ethical responsibility to take action to protect the health of our patients and communities. They have a unique opportunity to influence...

Read More
climate-for-helth-logo-white

 

Climate for Health is a program of ecoAmerica

 

© ecoAmerica 2006 – 2020 The contents of this website may be shared and used under a Creative Commons Attribution Non-Commercial No Derivatives 4.0 International License.