To communicate most effectively about climate, you should start with people and stay with people. Connect on common values that are personally relevant. Inspire and empower. Be solutions-focused. And include at least one powerful fact from a trusted messenger.
An inspiring climate speech connects with the values of your institution. You will be more effective if your speech is built on a solid foundation of values that are broadly shared within your facility, such as the “do no harm” mission. Advocating for practices and policies that promote and protect human health directly ties into the climate for health messaging. Whether driven by your firsthand experience with the unfolding risks of climate change or your oath to heal and do no harm, or perhaps a combination of both, you can provide a unique rationale about the need for action on climate.
Finally, a strong speech instills hope. This means empowering people today to take action – as individuals or as a community – to become part of the solution. Check out our resources below to help you start communicating with meaning and inspiration.
Communicating on Climate - 13 Steps and Guiding Principles
Infographic: Climate Impacts Health
15 Steps to Create Effective Climate Communications
American Hospital Association Sustainability Talking Points
What Are the Effects of Climate Change on Health?
Talking About Climate Change: Dos and Don'ts
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